6 Card Design Tips To Follow In 2017!
Visiting cards can be classified as the smallest promotional and advertising tool that may one may have but they really can push things for your marketing goals. Whether it is a global organization, a small business or even an independent retailer, business cards can do wonders of all sizes and extents when it comes to promote the brand and make a strong bond between it and the clients. For many clients it will play the role of introducer as they may be new to your business, its products and services. With these basic features we will move on to 6 core areas that may be of interest to the reader and shall be remembered by one when going for designing or re-designing business cards.
While operating in Dubai one may ensure that the following steps are dealt with professionally so as to ensure that the message to all stakeholders, clients and competitors is broadcasted in the best possible manners:
How to create best business cards? 6 Steps that holds the answer!
1. Don’t use only one side:
Going for a print on one side of the card, no doubt will prove cheaper in costs however leaving one side blank would mean waste of space and handing over a blank card to others. Such cards normally are discarded by public, because you may not be able to about all the information while using one side only. Business card printing Dubai, trends are slightly different, you will need to ensure that you follow these trends. Use the other side of the card for the education purpose, i.e. you may tell your clients in tiny bulleted points, what exactly is your brand about and how can it benefit them.
2. Clear and readable content:
Remember they are tiny in nature; therefore they should be readable and clearly printed. This will make things easy for the customers to digest the message and understand your brand well.
3. Make things simple for others to follow:
Making things readable is just making it half way through, remaining half of this journey should be focused on simplicity so that people can understand things without going through complication. To achieve this goal, you will need to exclude story writing approach because you won’t be able to do that anyways, just focus on major information only, i.e. business address, website URLs, contact numbers and your business tagline along with the business name and logo, very carefully so that things do not look cluttered.
4. Focus on the bleed areas of your business card:
If the background color of your card is white then it may not need anything however if it is a different background other than the white one then you may also need to add a bleed area. A bleed area is significant and is normally about 3 mm and it is used to avoid borders or missed areas while printing the cards. It also enables one to get ultimate print results that are closer to one’s desired parameters.
5. Paper quality for card may offer lasting results by going a long way:
You must not compromise on quality while hunting to save some bucks. In most cases it may be someone that might be new to your business and brand, handing them with a good quality card will create the first impression that would be a good one. Thickness of the card matters too, going for a thinner card shall also be avoided; thicker cards have less chances of getting damaged.
6. Using relevant colors that work
Now that we know the significance of text and other content, we might as well consider the idea of using right colors that are associated with the brand and business. Using fashionable colors that may be associated with fashion industry for your business that has nothing to do with that industry may confuse the public. Choose the right colors that are applicable and relevant to your corporate identity as this will pass a strong message to all the stakeholders. You must look for a professional printing press that may help you in your goal that is focused on getting hands on appealing business card printing Dubai based solutions.